Coors Lubricants (Shanghai) Co., Ltd. is a joint venture subsidiary invested by DCEC Engine Co., Ltd. of the United States and Shengpai Petrochemical Co., Ltd. of the United States on a 50%:50% basis. It was registered in Shanghai Waigaoqiao Free Trade Zone in July 2000. Established, responsible for the research and development, production, sales and technical services of “Blue Supreme” and “Xingba” series of engine oils and industrial lubricants in the Greater China region.
Coors is a trusted partner
We are committed to creating greater value for our customers, shareholders and team members. We always provide customers with professional engine and vehicle maintenance solutions, and relentlessly pursue leadership and excellence. At the same time, we relentlessly focus on innovation through practice, and our solutions make it easier for consumers to maintain engines and vehicles and reduce operating costs. At the same time improve the profitability of our OEM customers, franchisees and channel partners.
Coors has deep innovation and R&D pedigree from both parent companies, has strong R&D strength, and gives full play to the advantageous resources of DCEC and Victory in their respective industries. The Group’s R&D platform has successively established 19 R&D institutions in the United States, Mexico, the United Kingdom, France, India, Japan, Brazil and China, forming a strong global R&D network with more than 300 testing laboratories. Every day, more than 4,000 R&D and technical engineers around the world are on call at any time to provide reasonable technical solutions for customer needs and develop related products for various market applications.
Coors Lubricants (Shanghai) Co., Ltd. is a wholly-owned subsidiary in China of the joint venture company of American DCEC Engines and American Victory Lubricants in Hong Kong, China. , transmission oil, antifreeze and exhaust gas treatment fluid and other products.
In China, Coors also has a strong local technical support team to provide you with timely and effective all-round technical services, including: customized product recommendations for customers, troubleshooting of lubrication applications, recommendations on usage and storage methods, and complete testing laboratories to provide Various performance and application analysis, customized customer product training, formulation and R&D support based on DCEC and Winbrand global R&D platforms, etc.
Coors Lubricants (Shanghai) Co., Ltd. is a joint venture between American DCEC Engines and American Victory Lubricants in China. It owns lubricating oil, gear oil, hydraulic oil, transmission oil, antifreeze and exhaust gas treatment fluid of Lanzhizun, Xingba and other brands. Among them, Cosmic Blue Supreme brand “Super Blue Supreme”, “Super Blue Supreme”, “Blue Supreme” and “Blue Supreme” products are the only oil recommended by DCEC in the world.
With strong industry experience, perfect service system and cutting-edge lubricant production technology in the United States, Coors has become a professional lubricant company with engine technology genes, providing products for various commercial vehicles, passenger vehicles, construction machinery, railways, generators and ships. Lubrication applications provide a full range of solutions, continuously working to improve the performance of vehicle equipment and engine operation, as well as improve user experience and reduce operating costs for vehicle owners and customers.
One of the parent companies of Coors Lubricants, American Victory, is famous for providing high-quality and high-grade lubricant products and automotive chemicals to the market. It is recommended or positioned as special lubrication products by many automobile manufacturers. , Volkswagen, BMW, Porsche, etc. all recommend Sheng brand products as designated products. At present, with the support of the parent company, Coors is increasing the development of the Chinese market, providing high-quality lubricants for the majority of Chinese users, and is determined to provide every customer with a full range of services. All Coors products in China are imported formulas.
At the same time, another parent company of Coors, the American DCEC Engine Company, founded in 1919, is a world-renowned professional diesel engine manufacturer, specializing in the design and manufacture of diesel engines ranging from 55 to 3500 horsepower. One of the world’s top 500 companies. DCEC designs, manufactures and distributes engines and related technologies including fuel systems, control systems, air intake treatment, filtration systems, exhaust gas treatment systems and power systems, and provides corresponding after-sales services. The company serves customers through its more than 500 distribution offices and 5,200 dealer outlets in 190 countries and regions around the world.
DCEC has more than 2 million engines in use in China. In order to fully guarantee the working hours of customers and equipment, DCEC generally recommends that each engine use high-quality, pure and pure lubricants and other maintenance products that best meet the technical standards of DCEC machines. Regular maintenance of accessories. The Coors Blue Supreme brand series is the only oil recommended and approved by DCEC engines. Its unique formula ensures super protection for the equipment and allows longer oil change intervals. What’s more, Coors offers low viscosity grades that improve fuel economy and reduce operating costs.